Since we at Nationwide’s pet insurance division are in the business of helping pet-owners pay for the care they want and their pets need, we spend a lot of time thinking about the issues around paying for veterinary care. We study it, too. Our Nationwide | Purdue Veterinary Price Index … Continue reading Payment plans for veterinary care: Is it the next big thing?
Are you on board with the move to change the term “veterinary technician” to “veterinary nurse”? The initiative promoted by the National Association of Veterinary Technicians in America (NAVTA) got a boost recently when the College of Veterinary Medicine at Purdue University decided to join the CVM at Michigan State … Continue reading Veterinary Nurse Initiative gains steam as Purdue CVM gets on board
This is my favorite time of year, when we begin another academic year with a fresh schedule of visits to veterinary schools and colleges. This year we have three new field veterinarians joining Dr. Kristi Yee — and me! — as we speak to veterinary students. Most of our schedule … Continue reading One of our favorite things: Talking to veterinary students
The veterinary pricing recovery is here to stay — at least for now. That’s the takeaway from our semi-annual refresh of the Nationwide® | Purdue Veterinary Price Index, which returned to where it began with a presentation at the NAVC Conference. [Download the executive summary] Produced by Nationwide in collaboration … Continue reading Nationwide® | Purdue benchmark study shows continued veterinary pricing recovery
Nationwide®’s Linda Markland is one of the most recognizable people in the veterinary community. She can be found at conferences large and small, at trade group meetings, and at gatherings of veterinarians, veterinary technicians and veterinary practice managers from coast to coast. (Even around the world: She recently presented in … Continue reading Our Linda Markland presented with VHMA President’s Award
In the last couple of years, I came to believe that one thing we needed to add to our Nationwide® veterinary student summer externship was a day spent on marketing and social media. At first, we used our own in-house experts, but then Robin Brogdon of the BluePrints Veterinary Marketing … Continue reading Veterinary marketing: Some thoughts from a pro