Wellness care advances: AAHA makes VPI a ‘preferred provider’

VPI pet wellness

At VPI we’ve been in the forefront of the move towards wellness care for pets.  We recognized its value early when it comes to keeping pets healthier, and we moved decisively towards doing our part to encourage wellness care ( P&WS for veterinary practices and VPI stand-alone wellness plans for pet-owners), both in developing plans to cover it and in supporting efforts such as Partners For Healthy Pets.

Helping people afford the care their pets need is our sole reason for being and has been for more than 30 years. That means it should come as no surprise that in wellness care as in more traditional pet health insurance, we’ve seen others come and go  — but we are still here.  And now, our alignment with the veterinary community’s goal of better wellness care for all pets has earned us a special place: We’re now one of a small group of companies recognized as “preferred providers” by the American Animal Hospital Association (AAHA). From Veterinary Practice News:

VPI’s pet wellness plans, known as Everyday Care, can cover examinations, tests, vaccinations, sterilization and dental cleanings, depending on the level of care purchased by a cat or dog owner.

Wellness exams help meet the goals of the AAHA/AVMA Preventive Healthcare Guidelines.

“We believe the [VPI] program is consistent with our core mission of improving pet health and increasing patient visits by providing pet owners with cost-effective ways to manage ongoing pet health care costs,” said AAHA’s CEO, Michael Cavanaugh, DVM, Dipl. ABVP.

We’re pretty happy with this development here at VPI, and I hope it helps to move the needle on preventive care, which still is not getting the traction it deserves among pet owners, as noted in this recent article by the VIN News Service:

A campaign by a veterinary coalition to highlight the value of preventive health care for pets finds practitioners and veterinary schools giving more attention to the concept of wellness exams.

The partnership — operating under the nonprofit American Veterinary Medical Foundation, the charitable arm of the AVMA — formed in 2011 in response to a decade of declines in visits to veterinarians, a trend made more troubling to the profession by the fact that pet ownership has been on a largely upward trajectory since at least 1995.

The coalition is focusing on the value of annual checkups to maintain pets’ good health and to catch brewing medical problems early, much in the same way the dental profession promotes regular twice-a-year cleanings and exams […]. [A]mong veterinary practice team members, more than 60 percent said their practices have increased the emphasis on preventive health care, including through more communications to pet owners about the value and benefit of preventive care. More than 70 percent said they increasingly underline the importance of the annual checkup instead of just recommending specific elements, such as vaccinations and heartworm prevention, to prevent disease.

We believe strongly that we are doing our part to help spread the message of the importance to pets of wellness care. Because as we all know, “stay well is the new get well.”