When we prepared to present our inaugural Nationwide® | Purdue Veterinary Price Index at the North American Veterinary Community Conference last January, I warned economist Dr. Kevin Mumford of the Krannert School of Management at Purdue University that there would be an audible gasp when he presented information that ran counter to what the U.S. government had been saying about veterinary pricing. And indeed, exactly at the point where I predicted it, the room gasped as one.
Veterinary prices went down? But … but … what?
Prof. Mumford was prepared, of course, explaining that his analysis was based not on a few hundred (at most — no one really knows) phone calls to veterinary practices but on more than a half-million actual claims from our peerless database at Veterinary Pet Insurance, a Nationwide company (soon, of course, to be known just as Nationwide).
We’ve been dying to see what the 2014 numbers would show, as well as what an analysis by the Purdue team would reveal about feline pricing data. (The initial data dive was canine-only.) I’ve seen the information, and our team is writing the report. We’ll be presenting the updates at the AVMA Convention in Boston next month. And that’s all the information you’re getting out of me today. If you can’t join the presentation at AVMA, we have you covered: We’ll release our report here on my blog, free to download. The first report is already in the library for downloading, as is a separate document on the methodology.
We have more studies and reports in the works from our claims database. I’ve seen some of the preliminary data, both the financial information and the medical, and it’s all fascinating stuff. I honestly can’t wait to share with the veterinary community.
In the meantime, our Pet HealthZone team continues to create articles and infographics that your veterinary clients need to see. The latest is on five conditions that cause pain in our feline patients. I bet relatively few cat-owners can name them, and and I know that many of their cats are suffering from them. We need to educate, and help these pets. We need to get them in to see the veterinarian, and education is a good place to start/ From the article:
Cats are particularly good at hiding signs of pain. To make matters worse, some common feline health conditions are also some of the most painful. It’s crucial to note a change in a cat’s behavior to help determine that something may be wrong.
Timely recognition and veterinary intervention is extremely important in any of these painful conditions.
Isn’t this information your clients need to be getting?