At VPI we’ve been in the forefront of the move towards wellness care for pets. We recognized its value early when it comes to keeping pets healthier, and we moved decisively towards doing our part to encourage wellness care ( P&WS for veterinary practices and VPI stand-alone wellness plans for … Continue reading Wellness care advances: AAHA makes VPI a ‘preferred provider’
You’re all smart, or you wouldn’t be veterinarians. I can almost feel you all nodding your heads, mouths forming the answer to the question posed in the title of this post. Those of you a little closer to the beginning of your veterinary careers and not that far out of … Continue reading Do people who are not veterinarians have valuable insights to offer us?
In recent years we’ve seen more pet owners go to Dr. Google for veterinary advice and to 1-800-YouKnowWho for their pet’s medication. What have we lost? I know a great many veterinarians — especially those who own practices — will look at the bottom line and think of the income … Continue reading The importance of putting a human face — the veterinarian’s — on pet-care advice
Back today from the American Animal Hospital Association‘s annual convention. As with most major conventions, we had a booth to educate veterinarians about our services both to pet owners (pet health insurance, which of course we started in the United States and still have top market share today) and to … Continue reading ‘Wheel of Vomit’: Yours free for the asking, because … Spring!