Tag Archives: Social Media

_Dammit, Jim! I'm a doctor, not a ..._

Digital marketing: When a picture’s worth a thousand clicks

Like most of us in the veterinary community, I’m trained as a medical professional but am always making decisions on topics they didn’t teach in veterinary school. I wonder how many of us have ever felt like uttering that famous Dr. McCoy line from the original “Star Trek”? “Dammit, Jim! … Continue reading Digital marketing: When a picture’s worth a thousand clicks

Twitterkitten

One-stop shopping for your practice’s social media, waiting room and more

As we transition from Veterinary Pet Insurance to Nationwide, we’re updating as much as we can to make things easier for our customers and for the veterinary community as well. The new pet-owner-facing website at PetInsurance.com isn’t quite ready to debut, but some of our other features are. Of course, … Continue reading One-stop shopping for your practice’s social media, waiting room and more

cattop

Know your communications goals before you go ‘social’

As a person who only recently started using social media (here I am on Twitter, Facebook and LinkedIn, just in case you don’t believe me), I understand the reluctance many of us in the veterinary profession feel when it comes to new ways of communicating. I heard a roomful of … Continue reading Know your communications goals before you go ‘social’