In the last couple of years, I came to believe that one thing we needed to add to our Nationwide® veterinary student summer externship was a day spent on marketing and social media. At first, we used our own in-house experts, but then Robin Brogdon of the BluePrints Veterinary Marketing … Continue reading Veterinary marketing: Some thoughts from a pro
Competition from ‘human’ pharmacies continues to grow New tools can help practices provide better care, convenience, price Comprehensive pet health insurance such as Whole Pet With Wellness is an essential element to keeping dispensing in-house For years now, veterinarians have watched pharmacy sales leave their practices. It was a trickle … Continue reading Could Whole Pet help you provide safer pet prescriptions by keeping them in-house?
When I started my career at Nationwide, back when it was Veterinary Pet Insurance, visiting veterinary practices for “lunch-and-learns” was a regular part of my work. I enjoyed it, and admit that I missed it as I was promoted in the company. Eventually, of course, I ended up as Chief … Continue reading Picture this: Fresh, friendly looks in today’s veterinary practices
Veterinary prices up or prices down? We’ll be letting the veterinary community know in just a few days now, as we’ll be releasing our second refresh of the Nationwide® | Purdue Veterinary Price Index on Sunday at 6 p.m. ET. We’ll be presenting at the North American Veterinary Community conference, … Continue reading Where are veterinary prices heading now? Stay tuned!
Happy New Year! I’m guessing that many of us in the veterinary community have resolutions regarding our careers, our finances and our businesses — or the businesses we hope to own someday. That’s why I’m starting 2016 with a “Three Questions for …” feature on Mark Opperman, CVPM, founder of … Continue reading Three questions for … Mark Opperman, CVPM
Take a fresh look at your veterinary practice website, and see it as your clients and prospective clients do. Is it easy to find information on location, hours and services? Can clients find a phone number, or request or book an appointment? Refill prescriptions? If your website hasn’t been updated … Continue reading 5 must-have features for your veterinary practice website