This is my favorite time of year, when we begin another academic year with a fresh schedule of visits to veterinary schools and colleges. This year we have three new field veterinarians joining Dr. Kristi Yee — and me! — as we speak to veterinary students. Most of our schedule … Continue reading One of our favorite things: Talking to veterinary students
The veterinary pricing recovery is here to stay — at least for now. That’s the takeaway from our semi-annual refresh of the Nationwide® | Purdue Veterinary Price Index, which returned to where it began with a presentation at the NAVC Conference. [Download the executive summary] Produced by Nationwide in collaboration … Continue reading Nationwide® | Purdue benchmark study shows continued veterinary pricing recovery
Nationwide®’s Linda Markland is one of the most recognizable people in the veterinary community. She can be found at conferences large and small, at trade group meetings, and at gatherings of veterinarians, veterinary technicians and veterinary practice managers from coast to coast. (Even around the world: She recently presented in … Continue reading Our Linda Markland presented with VHMA President’s Award
In the last couple of years, I came to believe that one thing we needed to add to our Nationwide® veterinary student summer externship was a day spent on marketing and social media. At first, we used our own in-house experts, but then Robin Brogdon of the BluePrints Veterinary Marketing … Continue reading Veterinary marketing: Some thoughts from a pro
Competition from ‘human’ pharmacies continues to grow New tools can help practices provide better care, convenience, price Comprehensive pet health insurance such as Whole Pet With Wellness is an essential element to keeping dispensing in-house For years now, veterinarians have watched pharmacy sales leave their practices. It was a trickle … Continue reading Could Whole Pet help you provide safer pet prescriptions by keeping them in-house?
When I started my career at Nationwide, back when it was Veterinary Pet Insurance, visiting veterinary practices for “lunch-and-learns” was a regular part of my work. I enjoyed it, and admit that I missed it as I was promoted in the company. Eventually, of course, I ended up as Chief … Continue reading Picture this: Fresh, friendly looks in today’s veterinary practices