Nationwide®’s Linda Markland is one of the most recognizable people in the veterinary community. She can be found at conferences large and small, at trade group meetings, and at gatherings of veterinarians, veterinary technicians and veterinary practice managers from coast to coast. (Even around the world: She recently presented in … Continue reading Our Linda Markland presented with VHMA President’s Award
In the last couple of years, I came to believe that one thing we needed to add to our Nationwide® veterinary student summer externship was a day spent on marketing and social media. At first, we used our own in-house experts, but then Robin Brogdon of the BluePrints Veterinary Marketing … Continue reading Veterinary marketing: Some thoughts from a pro
The votes are counted, and the winners of the Nationwide® Wackiest Pet Names contest have been named. But before I share them, I want to get folks in veterinary practices thinking: Would such a contest help YOU connect with clients? I’m thinking it could! Now for the reveal, from our … Continue reading What are the Wackiest Pet Names in YOUR practice?
Kanye Westie? Butch Catsidy? These are just two of the contenders in one of my favorite annual events at Nationwide®, our Wackiest Pet Names. Through Aug. 8, you can vote for your favorites, one cat and one dog. Last year’s winners were Leonard DiCatprio and Baron Von Furrypants. This year’s … Continue reading Time to vote … for the Wackiest Pet Names in the Nation!
When it comes to Nationwide vs. Trupanion, the facts and the bottom line speak for themselves. So we’ve decided to let them. It’s no surprise that Trupanion would market itself heavily to the community that has made Nationwide® (previously known as VPI®) the first and still the largest provider of … Continue reading Nationwide vs. Trupanion: A nose-to-nose comparison
The highlight of our summer for Nationwide’s Veterinary Relations team is hosting our veterinary student externs. This year, we added BluePrints Veterinary Marketing Group of nearby Costa Mesa to our externs’ itinerary, because these days a solid foundation of marketing and up-to-date knowledge of social media is essential to the … Continue reading BluePrints Veterinary Marketing gives a master class to our student externs